We live in a culture that tends to define the self in accordance to the status of its body and the maintenance of a healthy lifestyle. The corporal self-identity of contemporary times frequently goes under the name of ‘fitness’. It is a measure of aptitude for life in consumer culture and a service economy.
We live in a culture that tends to define the self in accordance to the status of its body and the maintenance of a healthy lifestyle. The corporal self-identity of contemporary times frequently goes under the name of ‘fitness’. It is a measure of aptitude for life in consumer culture and a service economy.